Regardless
of whether you've been living under the proverbial rock, if you find
yourself in the 'civilized' world, you've been exposed to digital
media, and the uppercuts they have had on traditional and cultural
expectations. Everything, from the way we communicate, to the way we
educate our children, and even how we think has been fundamentally
altered in this new age of pixel-people. As is expected, the youth of
today are not the youth of yesterday though the basics of human
social interaction are still in place. Today, to be 'cool' is to have
(and influence- see Klout) more 'followers' than everyone else. The
more influence you have in the digital world, the more likely
real-world changes will happen (Kony 2012 is a prime example of
this). Though some critics argue that digital media does more harm
than good on an individual level, the benefits of 21st century social
media platforms like Facebook (and others, including twitter,
foursquare, tumblr and the like) will continue to push grassroots
activists (and their opposition) to utilize digital media to meet
their various objectives.
Though
we haven't talked about it in class, Fold@Home is a wonderful example of how the many can become one in order to end
a crises, in this case Alzheimer's, Huntington's and many forms of
cancer. Using “thousands of personal computers and playstation3s” Folding@Home uses a concept
known as '*distributed computing*' to coordinate with these machines
to “preform simulations of protein folding and other molecular
dynamics” - in essence, help find a cure for these diseases.
Once
the program has been downloaded, it runs in the background, taking
advantage of the time you are not on your computer (think
screensaver) to preform these simulations. While not exactly the
Cognitive Surplus that Shirky imagined in his book, He hit the nail
on the head when he said that “Given the right opportunities,
humans will start behaving in new ways” (Shirky, 100), which in
this case means giving up your computer's memory whilst you are not
using it and contributing to the greater good.
If
you are going to be in the forefront of a major grassroots activism
campaign, especially one in Egypt, expect your opposition to come
after you. Governments are traditionally not 'in the know' when it
comes to social norms (case in point, the average age of a members in
both houses of Congress is 58.2 years), and people will always fear
something they don't understand. During the time of Mubarak, the
Egyptian Government took advantage of their inability to join their
opposition online by attempting to behead the movement, kidnapping
Wael Ghonim and imprisoning him. “Suddenly three men jumped me from
behind. 'Shut up, you scoundrel!' came a harsh voice. 'don't you dare
let out a sound.” One of the men reported through a radio
transmitter, 'It's done, sir. We're ready.'”(Ghonim, 197) This
would undoubtedly be a check in the 'perils' column for grassroots
activism. However, depending on how your particular
revolution/protest/other form of activism is doing, if your
opposition isn't after you, your impact might not be as big as you
had hoped. As Rachel Dawes so eloquently put it to Harvey Dent in the movie 'The Dark Knight' “Harvey,
you're Gotham's D.A. If you aren't getting shot at, you aren't doing
your job.”
It
is assumed to be a common belief that if there is a group out there
stealing kids from their homes and forcing them to kill their parents
and whoever else they are told to, it's a bad thing. Stopping JosephKony, said to be the leader of such a group, has been Invisible
Children's goal for a number of years. Most recently, they gave the
world a new phenomenon to talk about, by way of a video released
online, called KONY 2012. Billed the best example of how something on
the Internet can go viral, this video received 89 Million views as of
this writing. No matter how one feels about the politics and rumors
surrounding this cultural moment, including funding issues and the
mental status of Invisible Children's leader, the sheer number of
views meant success for this organization.
What
does 89 million views on an 'over-simplified' version of a complex
issue contribute? Joseph Kony has yet to be found. The follow-up to
the KONY 2012 video has received only two million views, giving rise
to the idea that this video was a one-hit viral wonder. Their planned
massive movement 'Cover The Night' had minimal success. It seems that
the damage made to the organization's credibility was enough to
stifle (i.e. kill) the growth of their influence. Unless they can
preform a quick 180, I'll bet the next time we see KONY 2012 is in
the end-of-the-year edition of Time.
When
grassroots activists fight for likes, +1s, comments or follows, they
are contributing to the permanent mental change of civilization,
according to Nicholas Carr. With the Internet being a forum for those
seeking change, and he who is loudest wins, “There is no Sleepy
Hollow in the Internet, no peaceful spot where contemplativeness can
work its restorative magic. There is only the endless, mesmerizing
buss of the urban street. The stimulations of the Net, like those of
the city, can be invigorating and inspiring. But they are, as well,
exhausting and distracting.” (Carr, 220). This gives rise to the
argument that, although there are millions of likes on Facebook for
an activist organization, how many people are going to leave the
confines of other homes and actually attend a rally? #Occupy is a
great example. There is an outpouring of support for those encamped
online, however the amount of actual Occupiers is dwindling by the
day. Everyone is talking the talk, but very few are walking the walk.
The
effects of Occupy are not lost due to the lack of physical bodies on
the streets, however. Last year, when Bank of America imposed a $5fee debit fee, the company quickly changed its tune due to “*negative
customer feedback*”. There are those that claim the 'customer
feedback' was due to Occupy's 'Invest in Main Street, not Wall
Street” campaign, telling those that would listen to move their
money away from big banks that make record profits on the backs of
those struggling to get by. This campaign was given serious strength
by social media, namely Twitter, where the stream of tweets with
#Occupy (or something similar) looked more like a waterfall. #Occupy
at least had one real-world, tangible success.
Rock
or not, digital media has changed the world we all live in, whether
we care to admit it or not. The youth of today are starting to
seriously harness the power that social media can have on public
policy, and it is safe to say that the future generations, with all
of their techno-wizardry and such will be able to enact change faster
and more efficiently, like a machine using the machine. It is an
unfortunate truth that, for the foreseeable future, those with wealth
have the saying power to weather the storm of peaceful digital
revolution. This possibility will not stop those with a vision in
attempting to try. As the saying goes, 'the power of the people is greater than the people in power.'